This (not so) new approach to business allows you to produce high profits while delivering a ton of value to your clients, students, members or customers. In this article, I will walk you through some of my favorite benefits of having a subscription-based offer in your business. 

A subscription offer can take many, many shapes. Whether it’s a classic membership or simply an alternative pricing option on your offers, the subscription business model can be easily integrated into almost any business model. 

This (not so) new approach to business allows you to produce high profits while delivering a ton of value to your clients, students, members or customers. In this article, I will walk you through some of my favorite benefits of having a subscription-based offer in your business. 

Demand is growing 

Demand for subscriptions has increased dramatically in recent years. Take a second to think about the tools, products or services you’re subscribed to. Maybe it’s tools you use for your business, your Spotify account, a gym membership, netflix, meal plan services, online communities and more. 

Subscription-based pricing attracts more customers 

Whether it’s a $35 per month for your membership offer or 6 monthly installments of $297 for your transformative group coaching program, your potential customers are more likely to say YES to bite-sized chunks rather than one huge payment up front. 

Predictable, Recurring Revenue

This is an easy one, right? Who doesn’t want predictable revenue hitting their account each month? 

Oftentimes clients I work with are having hugely successful launches, they’re selling out their courses and programs over and over again. But that’s the thing: “over and over again”. If they’re not running a big promotion or executing a launch, they don’t see much revenue coming in. 

This is where subscription-based offers come into the game. EVEN IF you’re not looking to create a membership, you can optimize your existing offering structure and pricing model to start generating recurring revenue. It can be as simple as the way you’re pricing your offers. 

The result of this benefit alone is more peace of mind, the ability to create some space in your business and focus more energy on what you love about it. 

Ability to serve more people at once 

Subscription-based offers in your business give you more leverage to scale by selling more of your products or services to more people at once. It’s amazing in terms of multiplying your revenue, but what’s better than that is reaching more people with your message and gifts — making a bigger impact in the world. This is the driving force behind #soulpreneurship. 

Your customers stick with you longer 

Through a subscription-based offer, you’re able to interact more with your customers. This fosters trust and cultivates loyalty. What I’ve found is, not only will they prefer your brand over your competitors, but they’ll continue to purchase your other offerings. 

Imagine having a 6-month group coaching program and from there, successfully enrolling your client into your membership for continued support. Or imagine offering your members discounts on your higher-ticket offers. With the right Product Pyramid and pricing strategy, you’re able to move your customers all around your suite of offers. 

Ready to launch your subscription-based offer?

Let’s chat over a virtual coffee! I’d love to offer you a free 30 minute consultation where we’ll discuss how a membership or subscription model could look in your business. You’ll walk away feeling inspired with concrete steps you can take to get started. Book a time on my calendar here.